{
  "schemaVersion": 1,
  "organization": "6am",
  "version": "0.7.0",
  "locale": "en",
  "logos": [
    {
      "name": "Logo for a light background",
      "src": "/assets/img/logo/logo-6am-dark.svg",
      "surface": "light",
      "formats": [
        {
          "format": "svg",
          "src": "/assets/img/logo/logo-6am-dark.svg",
          "mimeType": "image/svg+xml",
          "bytes": 3502
        },
        {
          "format": "png",
          "src": "/assets/img/logo/logo-6am-dark.png",
          "mimeType": "image/png",
          "width": 2768,
          "height": 554,
          "bytes": 56012
        },
        {
          "format": "webp",
          "src": "/assets/img/logo/logo-6am-dark.webp",
          "mimeType": "image/webp",
          "width": 2768,
          "height": 554,
          "bytes": 14966
        }
      ]
    },
    {
      "name": "Logo for a dark background",
      "src": "/assets/img/logo/logo-6am-white.svg",
      "surface": "dark",
      "formats": [
        {
          "format": "svg",
          "src": "/assets/img/logo/logo-6am-white.svg",
          "mimeType": "image/svg+xml",
          "bytes": 3547
        },
        {
          "format": "png",
          "src": "/assets/img/logo/logo-6am-white.png",
          "mimeType": "image/png",
          "width": 2768,
          "height": 554,
          "bytes": 43383
        },
        {
          "format": "webp",
          "src": "/assets/img/logo/logo-6am-white.webp",
          "mimeType": "image/webp",
          "width": 2768,
          "height": 554,
          "bytes": 14992
        }
      ]
    },
    {
      "name": "Logo for a lime background · white colon",
      "src": "/assets/img/logo/logo-6am-lime.svg",
      "surface": "lime",
      "formats": [
        {
          "format": "svg",
          "src": "/assets/img/logo/logo-6am-lime.svg",
          "mimeType": "image/svg+xml",
          "bytes": 3467
        },
        {
          "format": "png",
          "src": "/assets/img/logo/logo-6am-lime.png",
          "mimeType": "image/png",
          "width": 2768,
          "height": 554,
          "bytes": 53744
        },
        {
          "format": "webp",
          "src": "/assets/img/logo/logo-6am-lime.webp",
          "mimeType": "image/webp",
          "width": 2768,
          "height": 554,
          "bytes": 14964
        }
      ]
    }
  ],
  "brandIcon": {
    "status": "pilot",
    "geometry": {
      "viewBox": [
        0,
        0,
        88.5,
        110.8
      ],
      "source": "/assets/img/logo/logo-6am-dark.svg"
    },
    "clearSpace": {
      "heightMultiplier": 0.25
    },
    "tile": {
      "viewBox": [
        0,
        0,
        256,
        256
      ],
      "glyphHeight": 128
    },
    "sizes": [
      128,
      64,
      32,
      16
    ],
    "minimum": {
      "tileWidthPx": 16,
      "standaloneHeightPx": 16,
      "printStatus": "not-specified"
    },
    "glyphSrc": "/assets/img/logo/icon-6am-glyph.svg",
    "existingFaviconSrc": "/assets/img/logo/icon-6am-existing-64.png",
    "variants": [
      {
        "id": "dark",
        "src": "/assets/img/logo/icon-6am-dark.svg",
        "name": "Original green on black",
        "formats": [
          {
            "format": "svg",
            "src": "/assets/img/logo/icon-6am-dark.svg",
            "mimeType": "image/svg+xml",
            "bytes": 289
          },
          {
            "format": "png",
            "src": "/assets/img/logo/icon-6am-dark.png",
            "mimeType": "image/png",
            "width": 1024,
            "height": 1024,
            "bytes": 26338
          },
          {
            "format": "webp",
            "src": "/assets/img/logo/icon-6am-dark.webp",
            "mimeType": "image/webp",
            "width": 1024,
            "height": 1024,
            "bytes": 308
          }
        ]
      },
      {
        "id": "light",
        "src": "/assets/img/logo/icon-6am-light.svg",
        "name": "Black on white",
        "formats": [
          {
            "format": "svg",
            "src": "/assets/img/logo/icon-6am-light.svg",
            "mimeType": "image/svg+xml",
            "bytes": 289
          },
          {
            "format": "png",
            "src": "/assets/img/logo/icon-6am-light.png",
            "mimeType": "image/png",
            "width": 1024,
            "height": 1024,
            "bytes": 10879
          },
          {
            "format": "webp",
            "src": "/assets/img/logo/icon-6am-light.webp",
            "mimeType": "image/webp",
            "width": 1024,
            "height": 1024,
            "bytes": 314
          }
        ]
      },
      {
        "id": "lime",
        "src": "/assets/img/logo/icon-6am-lime.svg",
        "name": "White on lime",
        "formats": [
          {
            "format": "svg",
            "src": "/assets/img/logo/icon-6am-lime.svg",
            "mimeType": "image/svg+xml",
            "bytes": 289
          },
          {
            "format": "png",
            "src": "/assets/img/logo/icon-6am-lime.png",
            "mimeType": "image/png",
            "width": 1024,
            "height": 1024,
            "bytes": 24753
          },
          {
            "format": "webp",
            "src": "/assets/img/logo/icon-6am-lime.webp",
            "mimeType": "image/webp",
            "width": 1024,
            "height": 1024,
            "bytes": 300
          }
        ]
      }
    ],
    "ui": {
      "label": "Brand icon",
      "title": "Two dots. One signature.",
      "intro": "The offset colon already represents 6am in our favicon. It is our compact signature when the full name will not fit and people already know whose space they are in.",
      "applicationsTitle": "One symbol. Every shape.",
      "applicationsText": "Start with the square file. The circle and rounded corners below preview crops applied by apps and social platforms; the symbol itself stays the same. Its original green is #C4E86B. On a lime background, both dots are white.",
      "square": "Square",
      "rounded": "App",
      "circle": "Profile",
      "spaceTitle": "Give it room to be recognized.",
      "spaceText": "H is the full height of both dots. Leave at least ¼H on every side of the standalone symbol. In the square files, the symbol is half the canvas height; the built-in margin also protects it inside a circular crop.",
      "spaceCaption": "Standalone symbol: at least ¼H of clear space on every side.",
      "sizeTitle": "Small, but still unmistakable.",
      "sizeText": "These examples appear at the labeled CSS pixel size. Use the vector file to export the resolution your platform requests. The proposed minimum for the square favicon is 16 px; a standalone symbol needs at least 16 px of height, plus its clear space.",
      "sizeNote": "At 16 px, check that both bars remain distinct on the target screen. Prefer 32 px or larger when space allows. Print sizes still need a physical proof.",
      "rulesTitle": "Where it belongs.",
      "rules": [
        "Use it for favicons, avatars and app shortcuts where the brand is already identified by context.",
        "Use the full logo in presentations, proposals and first introductions. Keep the name wherever people need to read it.",
        "Preserve both bars, their offset and their proportions. Do not rotate them, align them vertically or rebuild them with a font character.",
        "Upload the square file to platforms that apply their own crop. Do not export rounded corners on transparency before a second crop.",
        "In interfaces, provide the accessible name “6am”. This symbol identifies the brand; it is not an action icon."
      ],
      "download": "Download SVG",
      "glyphDownload": "Standalone symbol · SVG",
      "existingDownload": "Current favicon · PNG 64 px",
      "copy": "Copy instructions for AI",
      "prompt": "Use the supplied 6am symbol asset without redrawing it. Preserve both offset bars and their proportions. For standalone use, keep one quarter of the full symbol height clear on every side. For avatars, use the square SVG and let the platform apply its crop. Use the full logo when the brand name needs to be read. Do not generate a new interpretation of the symbol.",
      "statusNote": "Pilot documentation: the symbol comes from the existing favicon and the colon in the logo. These vector applications, margins and sizes await brand review; the website still uses its current favicon."
    },
    "glyphFormats": [
      {
        "format": "svg",
        "src": "/assets/img/logo/icon-6am-glyph.svg",
        "mimeType": "image/svg+xml",
        "bytes": 190
      },
      {
        "format": "png",
        "src": "/assets/img/logo/icon-6am-glyph.png",
        "mimeType": "image/png",
        "width": 885,
        "height": 1108,
        "bytes": 18275
      },
      {
        "format": "webp",
        "src": "/assets/img/logo/icon-6am-glyph.webp",
        "mimeType": "image/webp",
        "width": 885,
        "height": 1108,
        "bytes": 106
      }
    ]
  },
  "brandApplications": {
    "status": "pilot",
    "imageSrc": "/assets/img/hero/hero-15-1.webp",
    "ui": {
      "title": "One mark. Many places.",
      "intro": "From a social post to a storefront, the brand should stay easy to recognize. Choose the right file, give it room and keep it readable in every format.",
      "guides": "Show alignment guides",
      "layoutTitle": "Let the message guide the placement.",
      "layoutText": "Start at the top-left on pages and documents. For campaigns, a top-right or bottom-center signature can suit the composition. Align the logo with the content and keep its position consistent across the series.",
      "layoutNote": "Guides show alignment; they are not part of the artwork. Allow for logo clear space as well as the margins and safe areas required by each channel.",
      "imageTitle": "On photos, find a quiet spot.",
      "imageText": "Choose an uncluttered area with enough contrast for both the lettering and the colon. If the photo cannot provide that space, change the crop or put the signature on a solid band. Do not add outlines or shadows to make the logo readable.",
      "imageNote": "Demonstrated with an existing 6am illustration. The same rule applies to photography; this is not a client photograph.",
      "imageAlt": "Illustration of a person working at a computer, with a dark area on the left and a bright window on the right.",
      "goodImage": "Use a dark, uncluttered area.",
      "badImage": "Avoid bright detail behind the signature.",
      "physicalTitle": "Different surroundings. The same signature.",
      "physicalText": "Signs, vehicles and objects need a check at the real viewing distance and on the real material. These diagrams show placement and orientation; they are not fabrication files.",
      "misuseTitle": "Know what weakens the mark.",
      "misuseText": "The examples below deliberately show mistakes. Use the catalog assets without these alterations when producing artwork.",
      "correct": "Do",
      "incorrect": "Don’t",
      "productionTitle": "Before you hand it over.",
      "checklist": [
        "Check the full logo and colon at the final size, with the right variant for the background.",
        "Check margins, clear space, crops and interface overlays in every format.",
        "Use SVG for unrestricted scaling; export enough pixels for the intended size when using PNG or WebP.",
        "For print, confirm colors and finishes with the supplier and proof on the intended material. The catalog files are RGB.",
        "A new orientation, monochrome version or partner lockup needs to be defined as a separate asset before production."
      ],
      "copy": "Copy application guide for AI",
      "statusNote": "Pilot guidance. Physical applications, finishes, vertical lockups and partner lockups still need development and validation. Mirroring or rebuilding the logo is not permitted."
    },
    "layouts": [
      {
        "id": "top-left",
        "surface": "dark",
        "headline": "Your next step starts here.",
        "title": "Top-left",
        "text": "The signature starts the reading order. Align the headline to the same left margin."
      },
      {
        "id": "bottom-center",
        "surface": "lime",
        "headline": "A useful idea. Ready to share.",
        "title": "Bottom-center",
        "text": "A centered composition calls for a signature on the same axis. Leave room between the headline and the logo."
      },
      {
        "id": "top-right",
        "surface": "light",
        "headline": "Clarity for everyday work.",
        "title": "Top-right",
        "text": "Balance a left-aligned headline with the signature on the right. Start the text below the logo band."
      }
    ],
    "physical": [
      {
        "id": "sign",
        "title": "Storefronts and signage",
        "text": "Use the full name on a continuous surface. Allow for edges, seams and fixings. Size it for the viewing distance; the print minimum is not a storefront specification."
      },
      {
        "id": "vehicle",
        "title": "Vehicles, on both sides",
        "text": "Keep 6am readable from left to right on both sides. Mirror the vehicle drawing, never the logo. Keep the signature away from handles, wheels and panel breaks."
      },
      {
        "id": "vertical",
        "title": "Tall formats and objects",
        "text": "Keep the logo horizontal on signs and banners. If the name will not fit legibly, rearrange the layout or use the icon where context supports it. Do not stack letters or rotate the logo yourself."
      }
    ],
    "misuses": [
      {
        "id": "stretch",
        "title": "Do not stretch it",
        "text": "Scale width and height together. A narrow container is no reason to distort the mark."
      },
      {
        "id": "rotate",
        "title": "Do not rotate or mirror it",
        "text": "Keep the horizontal reading direction. Neither the side of a vehicle nor the format changes the orientation of the brand."
      },
      {
        "id": "recolor",
        "title": "Do not invent colors",
        "text": "Choose a supplied variant. On lime, the 6 and am are black and the colon is white."
      },
      {
        "id": "effects",
        "title": "Do not add effects",
        "text": "Avoid outlines, shadows, glows and textures. Solve contrast by choosing the right background and file."
      },
      {
        "id": "crop",
        "title": "Do not crop the signature",
        "text": "Keep the full artwork and its clear space. For compact spaces, consult the brand icon section."
      },
      {
        "id": "crowd",
        "title": "Do not crowd it",
        "text": "Keep text, lines and other marks out of the clear space. A subheading should not become part of the signature."
      }
    ]
  },
  "brandUsage": {
    "status": "pilot",
    "geometry": {
      "viewBox": [
        0,
        0,
        553.6,
        110.8
      ],
      "measurement": "exported-svg-frame"
    },
    "clearSpace": {
      "heightMultiplier": 0.5
    },
    "minimum": {
      "digitalWidthPx": 96,
      "printWidthMm": 20,
      "printStatus": "proof-required"
    },
    "preview": {
      "minWidthPx": 48,
      "maxWidthPx": 192,
      "defaultWidthPx": 144
    },
    "recommended": {
      "navigationWidthPx": 120,
      "documentWidthMm": 30
    },
    "ui": {
      "label": "Logo application / Pilot",
      "title": "Give the logo room to be recognized.",
      "intro": "Clear space protects the mark from nearby text, images and edges. Scale the complete logo proportionally, using the original SVG files.",
      "spaceTitle": "Clear space",
      "spaceText": "Let H be the height of the exported logo. Keep at least ½ H clear on all four sides. Measure from the logo frame, not from the outside of a padded image container.",
      "diagramAlt": "6am logo inside a clear-space frame. The logo height is H; each surrounding margin is half of H.",
      "formula": "Minimum clear space on each side = logo width × 110.8 ÷ 553.6 × 0.5.",
      "spaceNote": "A quiet background can continue through the clear space. Text, icons, borders, other logos and busy image details must stay outside it. Page edges must also respect this distance.",
      "sizeTitle": "Small enough to fit. Large enough to read.",
      "sizeText": "These are starting specifications for this pilot. Use a larger logo when distance, contrast, reproduction or screen conditions make it harder to recognize. Minimum size refers to the logo itself, excluding clear space.",
      "digital": "Digital minimum",
      "digitalNote": "96 CSS px wide, about 19.2 px high. Keep about 9.6 px clear on each side. At 100% browser zoom, the example below is rendered at 96 CSS px.",
      "print": "Print minimum",
      "printNote": "20 mm wide, about 4 mm high, with 2 mm clear on each side. Proof at final size on the intended material before approval.",
      "printScale": "The screen example is enlarged for explanation; it is not a physical ruler. Print and digital minimums are independent specifications.",
      "previewTitle": "Check the digital size.",
      "previewIntro": "Move the slider and compare light and dark surfaces. The logo keeps its proportions and clear space as it changes size.",
      "width": "Logo width",
      "light": "Light surface",
      "dark": "Dark surface",
      "meets": "At or above the pilot minimum. Review readability in the final context.",
      "below": "Below the pilot minimum. Increase the logo width to at least 96 px.",
      "height": "Logo height",
      "margin": "Clear space per side",
      "total": "Total reserved width",
      "previewAlt": "6am logo shown at the selected CSS pixel width.",
      "positionTitle": "Choose the position. Keep the space.",
      "positionText": "Use the top-left as the starting position on pages, documents and presentations, aligned to the content grid. Social pieces can use another corner when the template calls for it. Keep that position consistent across a series.",
      "positionRule": "The distance from the logo to the edge must be at least the greater of the layout margin and ½ H. Clear space is a minimum, not a replacement for the page grid.",
      "pageExample": "Page or document",
      "socialExample": "Social template",
      "pageHeadline": "One clear message.",
      "socialHeadline": "A useful idea, ready to share.",
      "positionCaption": "Placement diagrams only. Channel interface overlays and safe areas need their own allowance, in addition to the logo’s clear space.",
      "rulesTitle": "When applying the mark",
      "rules": [
        "Keep the original proportions and file colors. Do not stretch, crop or recolor the logo.",
        "Use the light-background asset on light surfaces and the white-lettering asset on dark surfaces. On lime, use the variant with black 6 and am and a white colon.",
        "A raster export at 2× resolution needs twice the pixel width. A 96 CSS px logo needs at least 192 image pixels at 2×; SVG scales without that raster limit.",
        "When the full logo will not fit, check the brand icon rules to decide whether the context supports it. Do not crop or improvise a compact mark.",
        "For print, retain vectors where supported and proof the final output. Do not infer CMYK or spot colors from these RGB assets.",
        "Partner lockups and print specifications for the brand icon remain pending."
      ],
      "resources": "Read logo rules · JSON",
      "statusNote": "Pilot specification for the current full logo. Brand-owner sign-off, print proofs and a broader review of small-size applications are still pending.",
      "lime": "Lime surface"
    }
  },
  "downloads": [
    {
      "name": "Logo for a light background",
      "files": [
        {
          "format": "svg",
          "src": "/assets/img/logo/logo-6am-dark.svg",
          "mimeType": "image/svg+xml",
          "bytes": 3502,
          "url": "https://www.6am.ag/assets/img/logo/logo-6am-dark.svg"
        },
        {
          "format": "png",
          "src": "/assets/img/logo/logo-6am-dark.png",
          "mimeType": "image/png",
          "width": 2768,
          "height": 554,
          "bytes": 56012,
          "url": "https://www.6am.ag/assets/img/logo/logo-6am-dark.png"
        },
        {
          "format": "webp",
          "src": "/assets/img/logo/logo-6am-dark.webp",
          "mimeType": "image/webp",
          "width": 2768,
          "height": 554,
          "bytes": 14966,
          "url": "https://www.6am.ag/assets/img/logo/logo-6am-dark.webp"
        }
      ]
    },
    {
      "name": "Logo for a dark background",
      "files": [
        {
          "format": "svg",
          "src": "/assets/img/logo/logo-6am-white.svg",
          "mimeType": "image/svg+xml",
          "bytes": 3547,
          "url": "https://www.6am.ag/assets/img/logo/logo-6am-white.svg"
        },
        {
          "format": "png",
          "src": "/assets/img/logo/logo-6am-white.png",
          "mimeType": "image/png",
          "width": 2768,
          "height": 554,
          "bytes": 43383,
          "url": "https://www.6am.ag/assets/img/logo/logo-6am-white.png"
        },
        {
          "format": "webp",
          "src": "/assets/img/logo/logo-6am-white.webp",
          "mimeType": "image/webp",
          "width": 2768,
          "height": 554,
          "bytes": 14992,
          "url": "https://www.6am.ag/assets/img/logo/logo-6am-white.webp"
        }
      ]
    },
    {
      "name": "Logo for a lime background · white colon",
      "files": [
        {
          "format": "svg",
          "src": "/assets/img/logo/logo-6am-lime.svg",
          "mimeType": "image/svg+xml",
          "bytes": 3467,
          "url": "https://www.6am.ag/assets/img/logo/logo-6am-lime.svg"
        },
        {
          "format": "png",
          "src": "/assets/img/logo/logo-6am-lime.png",
          "mimeType": "image/png",
          "width": 2768,
          "height": 554,
          "bytes": 53744,
          "url": "https://www.6am.ag/assets/img/logo/logo-6am-lime.png"
        },
        {
          "format": "webp",
          "src": "/assets/img/logo/logo-6am-lime.webp",
          "mimeType": "image/webp",
          "width": 2768,
          "height": 554,
          "bytes": 14964,
          "url": "https://www.6am.ag/assets/img/logo/logo-6am-lime.webp"
        }
      ]
    },
    {
      "name": "Original green on black",
      "files": [
        {
          "format": "svg",
          "src": "/assets/img/logo/icon-6am-dark.svg",
          "mimeType": "image/svg+xml",
          "bytes": 289,
          "url": "https://www.6am.ag/assets/img/logo/icon-6am-dark.svg"
        },
        {
          "format": "png",
          "src": "/assets/img/logo/icon-6am-dark.png",
          "mimeType": "image/png",
          "width": 1024,
          "height": 1024,
          "bytes": 26338,
          "url": "https://www.6am.ag/assets/img/logo/icon-6am-dark.png"
        },
        {
          "format": "webp",
          "src": "/assets/img/logo/icon-6am-dark.webp",
          "mimeType": "image/webp",
          "width": 1024,
          "height": 1024,
          "bytes": 308,
          "url": "https://www.6am.ag/assets/img/logo/icon-6am-dark.webp"
        }
      ]
    },
    {
      "name": "Black on white",
      "files": [
        {
          "format": "svg",
          "src": "/assets/img/logo/icon-6am-light.svg",
          "mimeType": "image/svg+xml",
          "bytes": 289,
          "url": "https://www.6am.ag/assets/img/logo/icon-6am-light.svg"
        },
        {
          "format": "png",
          "src": "/assets/img/logo/icon-6am-light.png",
          "mimeType": "image/png",
          "width": 1024,
          "height": 1024,
          "bytes": 10879,
          "url": "https://www.6am.ag/assets/img/logo/icon-6am-light.png"
        },
        {
          "format": "webp",
          "src": "/assets/img/logo/icon-6am-light.webp",
          "mimeType": "image/webp",
          "width": 1024,
          "height": 1024,
          "bytes": 314,
          "url": "https://www.6am.ag/assets/img/logo/icon-6am-light.webp"
        }
      ]
    },
    {
      "name": "White on lime",
      "files": [
        {
          "format": "svg",
          "src": "/assets/img/logo/icon-6am-lime.svg",
          "mimeType": "image/svg+xml",
          "bytes": 289,
          "url": "https://www.6am.ag/assets/img/logo/icon-6am-lime.svg"
        },
        {
          "format": "png",
          "src": "/assets/img/logo/icon-6am-lime.png",
          "mimeType": "image/png",
          "width": 1024,
          "height": 1024,
          "bytes": 24753,
          "url": "https://www.6am.ag/assets/img/logo/icon-6am-lime.png"
        },
        {
          "format": "webp",
          "src": "/assets/img/logo/icon-6am-lime.webp",
          "mimeType": "image/webp",
          "width": 1024,
          "height": 1024,
          "bytes": 300,
          "url": "https://www.6am.ag/assets/img/logo/icon-6am-lime.webp"
        }
      ]
    },
    {
      "name": "Standalone symbol",
      "files": [
        {
          "format": "svg",
          "src": "/assets/img/logo/icon-6am-glyph.svg",
          "mimeType": "image/svg+xml",
          "bytes": 190,
          "url": "https://www.6am.ag/assets/img/logo/icon-6am-glyph.svg"
        },
        {
          "format": "png",
          "src": "/assets/img/logo/icon-6am-glyph.png",
          "mimeType": "image/png",
          "width": 885,
          "height": 1108,
          "bytes": 18275,
          "url": "https://www.6am.ag/assets/img/logo/icon-6am-glyph.png"
        },
        {
          "format": "webp",
          "src": "/assets/img/logo/icon-6am-glyph.webp",
          "mimeType": "image/webp",
          "width": 885,
          "height": 1108,
          "bytes": 106,
          "url": "https://www.6am.ag/assets/img/logo/icon-6am-glyph.webp"
        }
      ]
    }
  ]
}