{ "schemaVersion": 1, "organization": "6am", "version": "0.7.0", "imagery": { "status": "Visual direction in pilot; photographic examples still need curation and approval.", "intent": "Show the work of people who keep the economy moving. People in action, familiar places and situations a business owner would recognize from their day.", "principles": [ { "title": "One scene, one story", "text": "Show someone doing something specific: preparing an order, helping a customer or checking a job. Technology supports the work; it does not need to be the subject of the photograph." }, { "title": "People present, without posing", "text": "Choose natural gestures, attentive expressions and diversity that fits the setting. Avoid smiles directed at the camera and immaculate teams in generic offices." }, { "title": "Light that feels believable", "text": "Use believable ambient light or controlled flash. Preserve skin, materials, texture and the energy of the scene. Avoid plastic skin, artificial glow and cinematic grading without purpose." }, { "title": "The brand frames reality", "text": "Preserve the real colors of the workplace, clothing, food and products. The image does not need to match the brand palette. Reserve duotone for occasional editorial use. Add logos and text later during layout, using the official files." } ], "prefer": [ "A specific action and tools appropriate to the trade.", "A realistic setting, organized without removing signs of use.", "One clear focal point and room to crop for other formats.", "Texture in skin and materials; natural colors." ], "avoid": [ "Staged handshakes, folded arms and stock-photo smiles.", "Floating interfaces, holograms and robots as shortcuts for technology.", "Inconsistent hands, tools, products or procedures.", "Illegible text, invented logos, excessive effects and backgrounds that compete for attention." ], "uses": [ { "title": "Show what actually happened", "text": "Case studies, team portraits, premises and testimonials use real, authorized records. A generated scene must not be presented as a real client, employee or result." }, { "title": "Explain a possibility", "text": "AI-generated images may use photographic language for fictional editorial scenes. Identify their synthetic origin whenever they could be read as a real record. Illustration styles belong to the separate Illustration section." }, { "title": "Edit without changing the facts", "text": "When editing a documentary photograph, preserve people, products and context. Changes that alter the story are no longer a faithful record and need a different classification." } ], "recipes": [ { "id": "service", "title": "Service in progress", "subject": "a maintenance professional", "action": "checking the completed work with a customer", "setting": "a well-kept small workshop with everyday tools" }, { "id": "retail", "title": "A neighborhood shop", "subject": "the person running a neighborhood shop", "action": "preparing an order while talking with a customer", "setting": "a shop with a counter, unbranded packaging and natural signs of use" }, { "id": "operations", "title": "A team at work", "subject": "two people from a small service business", "action": "planning the day’s appointments with a diary on the table", "setting": "a simple office lit by a window" } ], "review": [ "Does the scene communicate the brief’s intent without needing an explanatory caption?", "Do people, anatomy, tools and procedures make sense?", "Are light, skin and materials consistent? Are there invented logos or text?", "Does the crop work on mobile and preserve the focal point? Will text have enough contrast?", "Is the origin recorded correctly, and are the references authorized for this use?", "Has a responsible person reviewed the final file before publication?" ], "providers": [ { "id": "gpt-image-2", "name": "GPT Image 2", "checkedAt": "2026-09-07", "url": "https://developers.openai.com/api/docs/models/gpt-image-2", "guidance": "Use the brief to generate an image or guide an edit with references. Describe what to preserve and what to change. Check the visual identity in the result, even when reference images are supplied.", "referenceMode": "The prompt accompanies references during generation or editing. Attach authorized files in the tool." }, { "id": "higgsfield-soul-2", "name": "Higgsfield · Soul 2.0", "checkedAt": "2026-09-07", "url": "https://higgsfield.ai/creator-hub/help-center/ai-models/how-do-i-use-soul-to-generate-images", "guidance": "Without a reference, use the prompt and adjust the style with Soul 2.0 features. Moodboards help repeat the visual direction; Soul HEX guides the palette.", "referenceMode": "With a reference image attached, Soul 2.0 disables the text prompt. Use this brief to prepare the reference and review the result. Soul ID and Soul HEX can support this mode." } ], "productionRules": [ "Start with the story, channel and crop; then choose the tool.", "Use only suitable, authorized references and record their origin. To reproduce a real person, record their permission.", "Generate the photograph without headlines, CTAs or new logos. Add text and branding in the final composition.", "Compare variations using the same brief and record the model and its settings when available. Do not promise identical reproduction across providers.", "Review the image, crop and finished piece. A correct prompt does not guarantee an approved result.", "Keep the original and final version with the source, brief, review and intended use." ], "photography": { "ui": { "label": "Image direction / Photography", "title": "Real work has a story.", "intro": "Editorial photography of professionals in action: serving, preparing, repairing and making decisions. Show the person, the gesture and the workplace with energy, proximity and the business’s own colors.", "disclosure": "AI-generated demonstration scene. It does not depict a real 6am client, team member or project.", "subjectsTitle": "Person. Context. Detail.", "subjectsText": "Build a sequence: show who does the work, where it happens and what makes it specific. The crops below come from the same demonstration image.", "lightTitle": "Light and color that feel natural.", "cropTitle": "The crop tells the story, too.", "cropText": "Compare formats before choosing a photo. The face, gesture and tool must remain legible. Adjust the focal point for each layout; do not rely on an automatic center crop.", "format": "Format", "focus": "Horizontal crop position", "cropNote": "Position is relative to the crop’s excess space: 0% aligns left, 100% right. At 3:2, the full image fits and the control has no effect.", "copyCrop": "Copy crop CSS", "treatmentTitle": "Natural first. Duotone with intent.", "treatmentText": "Compare the same framing. Duotone maps shadows and highlights to two palette colors; it is not a translucent green overlay. Use it as an occasional editorial treatment without losing detail.", "treatment": "Treatment", "original": "Original", "result": "Result", "shadows": "Shadows", "highlights": "Highlights", "copyTreatment": "Copy SVG + HTML recipe", "stepsTitle": "Preparing a duotone", "applicationTitle": "Let the image support the message.", "applicationText": "Natural photography leads this example. Text occupies a separate solid strip, away from the face and gesture. The logo uses its official dark-surface asset. On mobile, the composition stacks without cropping content.", "headline": "Every detail moves a business forward.", "applicationLabel": "Editorial example", "checkTitle": "Before using the image", "resourcesTitle": "Direction ready for production", "resourcesText": "Take the guide to a photo shoot or an AI brief. The demonstration file and recipes can be accessed directly; treatments leave the original unchanged.", "guide": "Copy photography guide", "json": "Rules and recipes · JSON", "builder": "Prepare an image brief", "status": "Pilot direction. The synthetic example demonstrates the visual language; an owned documentary photo library and treatment approval still need curation.", "directionTitle": "Professionals doing the work." }, "subjects": [ { "id": "people", "title": "People in action", "text": "Show a recognizable task, attentive expressions and natural relationships. Preserve faces, hands and tools; technology takes part without becoming a spectacle." }, { "id": "context", "title": "Places that explain", "text": "Include enough of the setting to understand the work. Order does not require erasing signs of use. Avoid generic offices that could belong to any brand." }, { "id": "detail", "title": "Texture that brings us closer", "text": "Explore paper, wood, fabric, metal and real business surfaces. Choose details that explain the process. A close-up unrelated to the story becomes decoration." } ], "light": [ { "id": "lighting", "title": "Believable light", "text": "Use ambient light or controlled flash consistent with the setting. Keep skin and materials recognizable, with clear contrast and shadow detail. Avoid blown highlights and exaggerated cinematic grading." }, { "id": "color", "title": "Faithful skin and materials", "text": "Adjust exposure and white balance before stylizing. Preserve skin tones and product colors. Lime may appear in a real detail without tinting the entire scene." }, { "id": "texture", "title": "Contrast without exaggeration", "text": "Keep texture and small imperfections. Avoid skin smoothing, sharpening halos and crushed shadows that hide the action." }, { "id": "series", "title": "Consistency across the sequence", "text": "Combine photos with compatible light and color temperature. Alternate wide shots, medium shots and details. A sequence should feel like one story." } ], "treatments": [ { "id": "natural", "title": "Natural color", "text": "Default for people, products, testimonials and case studies. Preserves color information that helps people recognize the work.", "shadow": null, "highlight": null }, { "id": "mono", "title": "Black and white", "text": "Editorial alternative when shape and gesture matter more than color. Avoid when color identifies a product, material or condition.", "shadow": "ink", "highlight": "white" }, { "id": "duotone", "title": "Ink + lime", "text": "Accent treatment for covers and conceptual campaigns. Do not use to demonstrate product color, skin tone, results or a documentary condition.", "shadow": "ink", "highlight": "lime" } ], "steps": [ { "id": "source", "title": "01 / Choose the image", "text": "Use a sharp image with clear shapes. Preserve the original and correct exposure and white balance before applying a treatment." }, { "id": "mapping", "title": "02 / Map shadows and highlights", "text": "Convert to grayscale and apply a gradient map: 6am ink in shadows and lime in highlights. Use the recipe’s HEX values without substituting approximate colors." }, { "id": "check", "title": "03 / Check the details", "text": "Check faces, hands, tools and texture. If the treatment flattens the scene or removes important information, return to natural color." }, { "id": "output", "title": "04 / Review in context", "text": "Apply text and logo on separate layers. Check the crop at its final size and keep the original, treated version and origin record." } ], "asset": { "id": "ceramics-workshop", "src": "/assets/design/6am/photography/ceramics-workshop-ai.png", "format": "png", "width": 1536, "height": 1024, "bytes": 2268115, "origin": "ai-generated", "status": "demonstration", "approvedBy": null, "generatedAt": "2026-09-08", "focalPosition": { "x": 75, "y": 50 }, "title": "Ceramics workshop — AI-generated example", "alt": "AI-generated scene of an artisan inspecting a ceramic bowl in a naturally lit workshop." }, "status": "pilot", "formats": [ { "id": "landscape", "ratio": "3 / 2", "label": "3:2" }, { "id": "square", "ratio": "1 / 1", "label": "1:1" }, { "id": "portrait", "ratio": "4 / 5", "label": "4:5" } ], "visualLanguage": "photographic", "direction": [ { "id": "action", "title": "Capture the action", "text": "Preparing a dish, serving a customer, packing an order or checking a repair. Choose a specific moment with a clear gesture and a visible purpose." }, { "id": "proximity", "title": "Get close to the work", "text": "Use eye-level, medium and close views that connect people, hands, tools and customers. Let the workplace give context; a camera-facing portrait is not the default." }, { "id": "color", "title": "Keep the business’s own colors", "text": "Keep the colors of clothing, food, products and interiors. Use believable ambient light or controlled flash, with clear contrast and texture. The setting does not need to match the brand palette." }, { "id": "language", "title": "Photographic language", "text": "Use photographic detail, real-world proportions and believable optics. Exclude drawings, painting, vector art, collage, 3D renders and stylized skin. If generated with AI, keep the photographic appearance and identify its synthetic origin." } ] } }, "composition": { "rules": [ { "title": "One main message", "text": "Start with the decision the person needs to make. For communication pieces, aim for three levels: headline, explanation and action. Do not turn every sentence into a separate block." }, { "title": "Alignment before decoration", "text": "Define the format, margins and grid before arranging content. Align the headline, copy and CTA to a shared reference. Use a small number of blocks, each organizing one piece of information." }, { "title": "Photography with room to breathe", "text": "Decide where the subject belongs and where the text goes. Avoid placing letters over faces or busy areas. If reading becomes difficult, move the text onto a solid surface." }, { "title": "An intact brand on every surface", "text": "Use the official SVG with contrast and space around it. Follow the pilot clear-space and sizing rules in Brand and logos. Never generate the logo inside a photograph or change its proportions." }, { "title": "One primary identity per piece", "text": "State in the brief who signs the work: the client, 6am or a partnership. In white-label work, the client’s brand leads; do not add a 6am signature by default. Joint lockups need their own specification." }, { "title": "Screen and print need different outputs", "text": "HEX/RGB values are the digital references. CMYK, spot colors and lime reproduction on paper need their own proof and approval; an automatic conversion does not become an official color." } ], "illustration": "Use illustration to explain an idea that photography cannot resolve. Preserve the flat editorial language already defined for the blog and its category palettes. Do not turn these palettes into new interface colors.", "icons": "Icons help people recognize an action or piece of information. Reuse the existing set with consistent strokes and scale. Avoid a collection of decorative symbols beside every sentence.", "applications": [ { "name": "A page opening", "format": "16:9 + mobile crop", "brief": "One clear promise, a scene that helps explain it and one primary action. Plan the text area before selecting the photograph." }, { "name": "A social post", "format": "1:1 or 9:16", "brief": "One idea per piece. A short headline, an image with a focal point that reads on a small screen, and a consistent signature. Check the areas occupied by the channel’s interface." }, { "name": "A case study or presentation", "format": "Depends on the document", "brief": "Separate context, completed work and evidence. Use real photographs for results and identify illustrations. Reuse the same hierarchy across pages." } ] } }