Where visits begin
Source, campaign, landing page and device. Put contact events in the context of the traffic that brought them.
ANALYTICS · DONE FOR YOU
Your visitors are telling you something.Let’s make sense of it.
See what gets attention, where visitors get stuck and what deserves a change. We set up the tracking and turn the evidence into a clear monthly plan.
US$399 setup + US$149 / month
One website. Up to 5 events. Your accounts, your data.
01 / OBSERVED SIGNALIt looks clickable. It isn’t.
Repeated clicks cluster on a service card that does not open anything.
Behaviour → hypothesis → next stepExplore the examples ↗
LOOK CLOSER
Every visit leaves a clue.
Explore four situations we can investigate on your website. The value is in connecting what happened to a useful next move.
SCROLL DEPTHMobile · service page
Visitors reaching each section
First screen100%
Service details64%
Customer stories28%
Contact form18%
Illustrative model. Numbers are fictional and describe this example only.
SCROLL DEPTH
Your best argument is below the exit.
- What we observe
- Only 28% of mobile visitors reach the customer stories in this example.
- What it could mean
- The page may ask for too much attention before showing a reason to trust the business.
- What we would recommend
- Test moving a relevant customer story and contact option closer to the service explanation.
- How we would check it
- Compare reach and contact events for the same device and traffic source over a comparable period.
The models behind the recommendations
The mix depends on your traffic, consent, available tools and agreed events. We select the views that answer your business questions; not every signal will be available every month.
What gets seen
Click and scroll maps by page and device. See which arguments are reached and which elements invite action.
Where progress stops
Agreed events and session sequences. Locate drop-offs and inspect the experience around them.
What deserves a closer look
Clicks without feedback, rapid repeated clicks and browser errors. Separate possible obstacles from harmless behaviour.
What people are looking for
Queries, impressions, clicks and landing pages. Use search data to find questions the website could answer better.
What to do next
Evidence, a working hypothesis, a recommended action and a measure of success. Up to three priorities each month.
YOUR MONTHLY READOUT
Less dashboard decoding. More direction.
A view of the month, evidence behind the findings and up to three priorities. Here is what a report could look like.
Website performance review
Illustrative data · service business · 30 days
Website sessions1,200
Form starts120
Confirmed submissions36
Start-to-submit rate30%
| Device | Starts | Submitted | Completion |
|---|---|---|---|
| Mobile | 80 | 16 | 20% |
| Desktop | 40 | 20 | 50% |
| Total | 120 | 36 | 30% |
Mobile20%
Desktop50%
The mix depends on your traffic, consent, available tools and agreed events. We select the views that answer your business questions; not every signal will be available every month.
This month’s priorities
01
Investigate the mobile form
Mobile has 80 starts and 16 submissions (20%). Desktop has 40 and 20 (50%). Review comparable traffic and validation behaviour before attributing the gap to design.
02
Bring proof into view
Only 28% reach the customer stories in the scroll example. Test a shorter route to that evidence and compare contact events.
03
Review the service page in search
Inspect queries and click-through rate alongside page content. Define an SEO opportunity before commissioning new work.
FROM SEARCH SIGNAL TO SEO OPPORTUNITY
A search can reveal your next useful page.
Connect what people search for with what happens after they arrive. Visibility and on-page behaviour answer different parts of the question.
Explore SEO by 6am ↗Illustrative query“boiler repair near me”
4,800Impressions
96Clicks
2%CTR
Opportunity to investigate
The service page appears in search, but the snippet may not clearly explain the area served. Review query intent, rankings and the page before testing a more specific title and description.
EXAMPLE, NOT CLIENT RESULTSSearch data comes from your search-performance account; on-site behaviour adds context. No ranking or traffic increase is guaranteed. SEO execution is scoped separately.
A useful foundation
From scattered numbers to a clearer picture.
One-time setup
- GA4 and Google Tag Manager setup or cleanup
- Behaviour maps, session review and search performance
- Up to 5 agreed events and 1 advertising pixel
- Tracking validation and a measurement handover
Monthly care & insights
- Monthly tracking health check
- Dashboard and a written monthly report
- Traffic, key events and visitor behaviour
- Up to 3 priorities, including SEO opportunities
One-time setupUS$399
Monthly care & insightsUS$149 / month
Start my analytics ↗
Prices in US dollars. We confirm your scope and billing schedule before payment. Sending the brief does not charge you.
Built for service businesses and lead-generation websites.
E-commerce, CRM integrations, server-side tracking, multiple domains, custom consent platforms and ongoing implementation are quoted separately. Existing consent settings are reviewed before tags go live.
HOW IT WORKS
A small brief. A clear next step.
- 01
Tell us about your site
Confirm your email, share your website and choose what matters to the business.
- 02
Review the scope
We check the fit and confirm payment, timing and the access invitations needed.
- 03
Get a validated setup
We configure the agreed tools and events, test them and document what is being measured.
- 04
Keep learning each month
A tracking check and a focused report help you choose what to improve next.
A few things worth clearing up.
Do you charge per URL?
No. The standard plan covers one website. Cost follows tracking complexity, not the number of ordinary pages. Multiple domains or custom integrations need a separate scope.
What if I already have GA4?
We review and work with your existing accounts where possible. The setup covers configuration or cleanup within the agreed limits.
Do I need to share passwords?
No. We request access through the platforms’ invitation tools. Your business keeps ownership of its accounts.
Does the report include SEO work?
It includes search performance analysis and prioritised opportunities. Content, technical fixes, experiments and SEO execution are separate services.
Are the tools included in the price?
Our fee covers the service. Any additional paid tools or hosting needed for a custom scope are agreed separately before purchase.
Make your next decision with better information.
Start my analytics ↗US$399 one-time setup + US$149 / month