Growth module

Traffic is not the problem. What happens after the click is.

You already have visitors. From search, from ads, from a referral who typed your name. Most of them land, look, and leave without calling. The Funnels module builds the pages and forms that turn a visit into a quote request, then keeps testing until more of them do.

Visitors you already paid for, leaving without a trace

Every visit costs something: ad money, months of SEO, a happy customer's referral. If the page they land on asks them to figure out what to do next, most of them do not. They do not complain. They close the tab. You never know how close they were.

  • Ad clicks sent to a homepage with a menu, not to a page about the offer that was clicked
  • A contact form that asks for more than a prospect wants to give on a first visit, so they give nothing
  • No way to tell which page, which offer, or which form is producing the calls, so nothing can be improved on purpose

What the Funnels module covers

The pages and forms between a visitor and a lead. Built, measured, and improved.

  • 01

    Offer and page map

    Which services deserve their own landing page, what the one action on each page is, and where traffic to each page comes from. Written down before anything is built.

  • 02

    Single-purpose landing pages

    One service, one offer, one action. Built on your 6am website in the same design, without the navigation that sends people wandering.

  • 03

    Quote and booking forms

    Forms that ask only what you need to give a first answer. Multi-step where it helps. Instant confirmation so the prospect knows it went through.

  • 04

    Lead capture and handoff

    Every submission lands in your inbox, your phone, and your dashboard, with the page and source attached. Nothing sits in a form tool nobody checks.

  • 05

    Testing

    Headlines, form length, offer wording, calls to action. One change at a time, measured against the version before, kept only if it did better.

  • 06

    Monthly improvement

    Pages reviewed against their conversion rate. Weak ones rebuilt. Strong ones copied to the next service.

How it runs

The 6am Overnight Production System, applied to the pages that convert.

  1. 01

    Brief

    You tell us which services you want more of, what a good lead looks like, and what you need to know to give a first answer.

  2. 02

    First version by 6am

    The page map and the first landing page, with its form, ready for review the next morning.

  3. 03

    Revisions

    You correct the offer, the wording, and the questions on the form. If the form asks something you would never ask on a first call, it comes out.

  4. 04

    Launch

    The page goes live on your site with tracking on every action. Traffic from ads or search is pointed at it. A test submission confirms the handoff works.

  5. 05

    Monthly improvement

    Each month we read the numbers, run one test, and build the next page on the map.

How you know it worked

A funnel is judged by one ratio: visitors in, leads out. Your monthly summary shows it per page and per traffic source, in your 6am dashboard, with the tests we ran and what they changed.

  • Conversion rate per landing page: visits to quote requests
  • Leads by source: which channel sent the visitors who converted
  • Form starts versus form completions, to see where people quit
  • Calls from landing pages, tracked separately from forms
  • Tests run this month and their result

Runs on your 6am website

Landing pages, forms, and tracking are built into the site itself, in the same design, on the same domain. That is why the Funnels module runs on a website by 6am, or a site we can fully operate. A third-party page builder bolted onto a site we cannot touch is the setup we are replacing, not the one we work in.

Pricing

Funnels is quoted per scope. The scope is the number of landing pages and forms in the map and the testing cadence. The website itself is $297/month and already includes the core service pages and a contact form. The module is a separate line for the pages built on top.

You get the page map, the cadence, and the price in writing before we start. Month to month.

Is it too early for you?

Good fit if

  • You already get visitors and want more of them to become leads
  • You run or plan to run Paid, and want the clicks to land on a page built for the ad
  • You sell a few clear services that each deserve their own page
  • You can tell us what a good lead looks like versus a bad one
  • Your site is live and can take new pages

Too early if

  • Your site is not live. There is no funnel to improve yet. The website is the first funnel
  • You have very few visitors a month. Testing needs traffic to mean anything. Start with SEO or Paid
  • Your service is fully custom and every lead needs a site visit before any answer. A simpler booking flow may be enough
  • You cannot respond to leads the same business day. A better funnel makes slow follow-up more expensive, not less
  • You want a long funnel with webinars and tripwires. Service businesses close on a call or a quote. We build for that

Frequently asked questions

Does the website already include this?
The website includes your service pages and a contact form, built to convert. The Funnels module adds dedicated landing pages per offer, multi-step forms, and ongoing testing. Many businesses do not need it in the first months.
What is a good conversion rate?
It depends on the trade, the traffic source, and the offer. We will not quote an industry benchmark that was never audited. We measure your baseline in the first month and improve from there.
Can you test on my current pages?
If your site is one we can operate, yes. If it is not, we will tell you what we would need. Often the honest answer is that the website module comes first.
Do I need Paid for Funnels to make sense?
No, but they pair well. Paid sends traffic. Funnels makes sure it lands somewhere built for it. Organic visitors benefit from the same pages.
Where do the leads go?
To your inbox and phone immediately, and to your 6am dashboard with the source attached. If you run the Operations module, they go straight into your CRM and follow-up automations.
Does the 6am guarantee apply?
The guarantee is on the website: first version by 6am, or your first month is not charged. Funnels runs on the same production system. The guarantee stays with the website.

Turn the visitors you already have into quotes

Start with a brief. Tell us which services you want more of and what a good lead looks like. We come back with a page map and a price.

No sales call. One page, one action, measured.