Growth module

A profile that went quiet last spring reads as closed for business.

People check your social pages after they find your site, not before. They are looking for one thing: is this business still around and still doing good work. The Social module keeps the answer yes, using photos from jobs you are already doing.

What a dead profile costs you

A prospect has your quote in one tab and your Instagram in the other. The last post is from months ago. The competitor's page has a job from this week. That is the whole decision, and it happened without you knowing there was one.

  • Prospects who check your profile before they book and find nothing recent
  • Messages sent to your page that sit unanswered while the sender calls someone else
  • Good work done every week, photographed by nobody, shown to nobody

What the Social module covers

Steady, real, on time. Not viral. Your customers are not looking for viral.

  • 01

    Profile setup and cleanup

    Facebook, Instagram, and your Google Business Profile aligned: same name, same phone, same services, current photos, a link that goes to your site and not a dead page.

  • 02

    Monthly content calendar

    A plan for the month built around your jobs, your seasons, and the questions customers ask. You see it before it runs.

  • 03

    Job photos into posts

    You send photos from the truck. We crop, caption, and post them. A finished job is the best ad your trade has, and it costs you a phone camera.

  • 04

    Posting on schedule

    Consistent cadence across the platforms that matter for your business. No gaps. No bursts followed by silence.

  • 05

    Messages and comments

    Inquiries that come through your pages get a first reply and get routed to you. Questions get answered. Spam gets removed.

  • 06

    Monthly review

    What ran, what people responded to, what drove clicks to the site. The plan for next month adjusts to it.

How it runs

The 6am Overnight Production System, applied to your profiles.

  1. 01

    Brief

    You tell us which platforms you have, who has the logins, and what a normal week of work looks like. You send a first batch of job photos.

  2. 02

    First version by 6am

    Profiles cleaned up, the first month's calendar, and the first set of posts drafted and ready for review the next morning.

  3. 03

    Revisions

    You strike anything that does not sound like you or shows a job you would rather not show. We adjust.

  4. 04

    Launch

    Posting starts on schedule. Message routing is on. Links point to the right pages on your site and are tracked.

  5. 05

    Monthly improvement

    Each month we keep the cadence, use the new photos you send, and shift toward the kinds of posts that got people to click and call.

How you know it worked

Follower counts are the number everyone quotes and the one that matters least for a service business. Your monthly summary leads with whether the pages stayed active and whether anyone came through them to your site or your inbox.

  • Posts published against the calendar
  • Profile visits and clicks through to your website
  • Messages and inquiries received through social, and response time
  • Reviews and mentions that came in via your pages
  • Follower growth, reported as a secondary signal

Runs on your 6am website

Every post points somewhere. Profiles link to service pages, job stories, and booking flows on your site, and we track those clicks in your dashboard. That is why the Social module runs on a website by 6am, or a site we can operate. If there is no site to send people to, the website comes first.

Pricing

Social is quoted per scope. The scope is the number of platforms, the posting cadence, and whether message handling is included. The website itself is $297/month. The module is a separate line on top of it.

You get the platform list, the cadence, and the price in writing before we start. Month to month. Your accounts stay yours.

Is it too early for you?

Good fit if

  • Your work is visual: before and after, installs, finished jobs, a clean site
  • Prospects check your pages before booking, and you have seen it happen
  • Someone on your team can send a few photos a week from the field
  • Your profiles exist but have gone quiet
  • Your site is live so the links have somewhere worth landing

Too early if

  • Your site is not live. Social sends people somewhere. Give it somewhere
  • You expect social to be your main lead source. For most trades it is a trust check, not a lead engine, and we will say so
  • Nobody can take a photo on the job. Stock images make a service business look like a franchise brochure
  • You are not on any platform and your customers are not either. Some trades do fine without it
  • You want posts every day. Cadence matters more than volume, and daily posting from a small business usually means filler

Frequently asked questions

Will social bring me leads?
Some, especially through messages and profile clicks. For most service businesses the bigger effect is that prospects who already found you decide to trust you. We track both and report honestly on which one is happening.
Do I have to be on TikTok?
Only if your customers are. For most trades, Facebook, Instagram, and the Google profile cover it. Adding a platform is a scope change, not a default.
What if I do not send photos?
Then the posts get worse, and we will tell you. Real photos are what makes this work. We make it as easy as sending a text.
Do you run social ads too?
Boosting posts and running Meta campaigns belongs to the Paid module. Social keeps the pages alive. Paid puts money behind specific offers.
Who answers the messages?
We send a first reply and route anything that needs you, like a quote request, to your phone or inbox. Pricing questions and booking decisions stay with you.
Does the 6am guarantee apply?
The guarantee is on the website: first version by 6am, or your first month is not charged. Social runs on the same production system. The guarantee stays with the website.

Show the work you are already doing

Start with a brief. Tell us your platforms and send a few photos. We come back with a calendar and a price.

No sales call. No stock photos.