Grant an agency Editor access to a GA4 property

Let an agency change settings in one Google Analytics 4 (GA4) property without giving it permission to manage users. A property is the reporting space for your website or app.

• Outcome: Tracking & measurement
• Tools: Google Analytics 4
• Responsible: Anyone with Administrator access to a GA4 property who needs to give an agency permission to configure it.
• Estimated time: 10 minutes

Scope

This SOP covers:

• One agency Google Account with direct Editor access to one property
• Saved role and cost/revenue data restrictions checked against your access plan
• Agency confirmation that the intended property opens

This does not cover:

• Account-wide access, Administrator grants and ownership changes
• Google Tag Manager permissions and tag installation
• Changing existing or inherited access

Requirements

• Your Google Account has Administrator access to the target property; you have its Analytics account name, property name and numeric Property ID.
• The agency person's exact Google Account email address, with no existing direct or inherited access to this property; the person is available to confirm access.
• The property owner's decision on whether the agency may see cost metrics and revenue metrics. These are two separate choices.

Related SOPs

• SOP 010: Create a GA4 property and website data stream
• SOP 012: Install GA4 through Google Tag Manager

01. Open the correct property

1. Open Google Analytics using your Administrator Google Account. Use the account and property selector to choose the account and property from your prerequisites. Open Admin > Property > Property details and confirm the numeric Property ID matches the one in your prerequisites.

2. In Admin, open Property > Property access management. Search for the agency person's exact Google Account email address. Continue only if the person has no access listed. If direct or inherited access appears, stop and have the property owner review it before using this new-access procedure.

02. Add the agency person

1. In Property access management, click + > Add users. Enter the agency person's Google Account email address and select Notify new users by email. Choose Editor. Under Data restrictions, select No Cost Metrics if the owner does not allow cost data, and No Revenue Metrics if the owner does not allow revenue data. Clear either restriction when the owner allows that data. Editor can change property settings but cannot manage users.

2. Check the email address, Editor role and both data restrictions against your prerequisites, then click Add.

03. Check the saved access

1. Reopen the saved user entry, then check its roles and data restrictions in order:

   1. In Property access management, search for the agency person’s exact Google Account email and open that user’s entry.

   2. Check that the direct role is Editor and the effective role is Editor. The effective role includes access the person already has through the Analytics account that owns this property.

   3. In both the direct and effective permission views, check whether No Cost Metrics and No Revenue Metrics are selected.

   4. Compare both roles and both restrictions with the property owner’s choices. The role must be Editor in both views. No Cost Metrics should be selected only when the owner wants cost data hidden; No Revenue Metrics should be selected only when the owner wants revenue data hidden. If either view differs from the plan, stop and ask the owner to review access.

2. Ask the agency person to open Google Analytics using the Google Account you added. Have them select the property, open Admin > Property > Property details, and confirm the displayed Property ID matches your target ID. They should confirm that property settings are available to edit; they do not need to save a change.