Library·SOP·SEO
Choose the right setup or improvement guide, fix customer-facing information first, and use a monthly performance check to guide your next action.
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Clarity, structure and references reviewed in this version. This is not a test in a live account.
Choose the right setup or improvement guide, fix customer-facing information first, and use a monthly performance check to guide your next action.
This SOP covers:
This does not cover:
If the business is new to Google, or you are unsure whether a suitable profile already exists, follow the linked setup guide. It checks eligibility and duplicates, then helps you choose whether to add or claim a profile and complete the verification Google offers. Finish setup before working on profile content.
For an existing profile, compare the details customers rely on—business name, category, address or service area, hours, phone, website, description, and services—with your current business records. If a detail is wrong or out of date, follow the linked update guide and correct it before spending time on optional content.
Once the key details are right, choose a content task below only when it solves a current need; the three routes are separate and are not a monthly checklist.
If customers would benefit from clearer current pictures of the business, products, or services, bring genuine business images and follow the linked photo guide to add them in the right places and check their status.
If you need to respond to a customer review, or want to include one neutral invitation in a normal thank-you touchpoint, follow the linked review guide. Bring the review text or the touchpoint you already use with customers.
If you have a truthful update, a current offer, or a real upcoming event customers should know about, follow the linked post guide. Bring the confirmed details, plus a destination link only if the post needs a button; publish only when the content is ready and useful.
Once a month, follow the linked performance guide to compare suitable periods and interpret the metrics available for your profile. Choose one useful follow-up from what changed, or note why no change is needed. In your team's usual marketing task tracker or business notes, record the date, finding, owner, next action, and when to check it again.
